Rap Snacks, the “Official Snack of Hip Hop,” has partnered with Walmart to bring the hit snacks to over 4,200 Walmart stores across the country. This is the next step to making Rap Snacks available to more fans and bringing the culture to audiences far and wide.
Rap Snacks founder, James Lindsay, and partner, Master P, stopped by MSNBC’s “The Beat with Ari” to talk all things Rap Snacks and their Walmart expansion. Enjoy this video stream below after the jump and please share this with friends.
Rap Snacks also recently announced their partnership with Atlanta-based vegan burger restaurant Slutty Vegan, to create their first-ever vegan potato chip. The chips, inspired by Slutty Vegan’s health-conscious yet savory menu, will come in two flavors and will be available in every store Rap Snacks are sold this December. Founded by African-American entrepreneurs, both Rap Snacks and Slutty Vegan aim to provide vegan options to culturally diverse communities that may otherwise have less access to vegan snacks.
ABOUT RAP SNACKS
Rap Snacks, Inc. was founded in 1994 by CEO James Lindsay as a variety of potato chips the featured major recording artists. They are generally sold in convenience stores and advertised as “The Official Snack of Hip Hop.” Each rapper has their own distinct flavor. The packaging of each variety features a cartoon version of the rapper on the front and a brief quote from the artist on the back. The initial success of Rap Snacks helped solidify a co-marketing agreement with Universal Records. The deal consisted of advertising Universal’s artists on all Rap Snacks bags. Eventually, the company grew into a successful business selling mostly twenty-five cent bags of chips. After revamping the Rap Snacks brand and relaunching in 2016, Rap Snacks has grown above and beyond expectations. Currently featuring top Hip Hop artists such as Migos, Cardi B, and Boosie on its bags, the official snack of Hip-Hop culture is quickly becoming a national favorite.
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