TRENTON, NJ – Back in the lab and ready to drop more heat, East Coast artist J-Carter is back with his fourth album “Hip-Hop Till I Die.” And it’s not an album for the average Hip Hop fan. With 48 tracks, it’s a project that J-Carter says is the kind of musical journey created specifically for people who have Hip Hop as part of their DNA.
“I’ve got a lot to say and so little time to say it, that’s why the album has so many tracks on it,” he said. “You might hear 48 tracks and wonder what I have to say, and really I cover everything. I’m trying to keep the classic Hip Hop aura going with the reality and concept of this album, all while implementing it into more of a contemporary sound. I’m also trying to show my diversity and flow, so across all of the songs, you’ll hear Hip Hop but also R&B, Pop, Rock & Roll, Blues, and so much more.”
J-Carter said “Hip-Hop Till I Die” is an album that balances traditional lyricism with a contemporary outer shell. It aims to keep the realness and reality for which Hip Hop is known, while also taking a progressive approach to the genre in ways that he said will leave a mark on the music world.
“It’s something that hasn’t been heard before in this genre,” he said. “I think I have a unique voice. Nowadays, when you hear rappers, most of them are trying to sound the same and so many of them use auto-tune. I can’t stand auto-tune. It takes the personality out of your voice and you just end up sounding like everyone else. Sure, you might get one hit from that, but that’s it because you have no personality to set you apart. I’m different in regards to every song you hear has personality to it. No one song sounds like a previous song I made. And you can tell by the personality and flow that it’s me.”
J-Carter said he first got his start in music when he was 13 years old and got bored one day in class, so he “just started writing.” He loved it so much that he took a deep dive into English and the crafting of the language. He would spend his spare time reading about words in the dictionary and playing with lyrics. He also studied storytelling, and when all of those things came together, he found that he had a natural gift for songwriting.
“A song is a story, and I love fitting all the intricate parts of a story into something that sounds interesting,” he said. “I write for the people, I don’t write for myself. My music uplifts the minds of all people who listen to it. As long as I can keep that at the forefront of what I do, it’ll never fail. I want to help people elevate their minds. That’s what music is supposed to do. If you’re not doing that with your music then what’s the point?”
To listen to J-Carter’s music or to follow him on social media, please visit: