Louie Ray Releases “100k” Visual Today Ahead Of New Project This June

Ashford Media Group
May 27
2 min read

Flint, Michigan rapper Louie Ray released his new single “100K” today, alongside the accompanying visual, via OneRPM/Still Grinding Entertainment. Known as “The Motivator” for his unrelenting work ethic and lyrical grit, the Flint native delivers a raw and reflective take on his independent journey. Set against the backdrop of his hometown, the Tee Cee-directed visual offers a glimpse into Louie’s everyday life, from counting up earnings to contemplating the cost of his rise.

“100K” is available everywhere now; watch the video HERE.

“100K” comes ahead of Louie’s upcoming project, Tables Turn, featuring guest appearances from fellow Michiganians Babyface Ray and Babyfxce E, as well as Houston’s That Mexican OT. The upcoming body of work marks a new chapter for Louie as he’s shifting gears creatively. Long respected for his witty punchlines, high-energy bars, and collaborations with Flint peers like YN Jay, RMC Mike, and his blood brother Rio Da Yung OG, Louie is now exploring more introspective territory.

Slated for release in June, Tables Turn underscores his storytelling prowess, personal growth, and his sharpened sense of purpose. With understated confidence, he continues to showcase why he’s become a standout voice in hip-hop.

MORE ON LOUIE RAY:

Louie Ray (born Orraccious Brown) is a rapper and songwriter from Flint, Michigan. He began his music career as part of local group L.M.C.O.B. before breaking out as a solo artist with the Still Grinding mixtape series. In 2020, Louie earned national attention with the viral hit “Coochie” alongside YN Jay, amassing over 20 million YouTube views. He followed up with fan-favorite tracks like “Movie” featuring Rio Da Yung OG and the solo viral smash “Cash App,” which took off on TikTok.

Known for his prolific output and authenticity, Louie has released multiple full-length projects, including Still Unsigned (2021), High Stakes (2022), Lead By Example (2023), and Still Grinding 5 (2024). In 2024, he joined Peezy, Icewear Vezzo, and YN Jay on a national tour, further cementing his status as one of the Midwest’s most consistent and influential rap voices.