April 12, 2024 (Los Angeles, CA) -- Today, Alabama-born and Nashville-based multiplatinum chart-topping artist, entrepreneur, and Slumerican Founder Yelawolf unleashes a new single and music video entitled “New Me” out now. Listen HERE and watch the video HERE via Slumerican.
Close cohort WLPWR [Wiz Khalifa, Eminem, Travis Barker] notably cooked up the beat. The low-end rattles, while organ wails and horns swoon in the background (as if melding the trap and the old west for the very first time). Yelawolf gets in his bag and teases, “I got leather jackets older than you…Why you think I got all suited and booted?” He stomps over the production with intense delivery, picking up the pace and promising, “I’m’a show y’all new me.” You get to see just that in the accompanying visual. Helmed by director Patrick Tohill, he dons his finest vintage denim suit as he canvases a trailer park to spread the gospel of Slumerican. In the process, he meets all kinds of lovable freaks. You’ve got to see it to believe it…
It continues a busy season for the maverick, arriving on the heels of “Make You Love Me.” Produced by frequent collaborator and GRAMMY® Award winner Malay [Frank Ocean, Alicia Keys], the track reeled in over 672K Spotify streams and 3.2 million YouTube views on the music video. The song is getting ready to make its debut at Top 40 radio while currently getting played at dozens of Rhythmic stations across the US. Listen HERE and watch the video HERE.
“Make You Love Me” also garnered widespread tastemaker looks. Touted by HipHopDX and more, HotNewHipHop professed, “Yelawolf is continuing to build up excitement.” Bootleg Kev personally gave the song its broadcast premiere on his syndicated radio show, and Yelawolf sat down with him for a deep interview.
In February, Yelawolf kickstarted the current season with the hard-hitting “Everything.” The latter has already gathered north of 1.6 million YouTube views on the music video in addition to nearly 660K Spotify streams. Listen HERE and watch the video HERE.
Last fall, he initially heralded this chapter during an intimate secret listening session. SPIN professed, “One thing is immediately clear—Yelawolf never abandoned his hip-hop roots. The culture is part of his DNA, pumping through his veins and busting at the seams to get out.”
The stage is set for his much-anticipated magnum opus double-LP War Storycoming very soon.
Yelawolf is prepared for war in 2024…
5/17/24 Black Mountain, NC Silverados Music Park
6/8/24 Milwaukee, WI The Rave/Eagles Club (Wiscansin Fest)
7/12/24 Denver, CO Mission Ballroom
7/13/24 Kansas City, MO Grinders
7/14/24 La Vista, NE The Astro
9/5/24 Los Angeles, CA The Wiltern
MORE ABOUT YELAWOLF:
Continuing a wild ride from humble beginnings in Gadsen, Alabama to the forefront of popular culture, Yelawolf certainly has a lot to say. The Nashville-based multiplatinum chart-topping artist, entrepreneur, and Slumerican Founder has consistently asserted himself as an outlier and outlaw without comparison. He catalyzed his breakthrough via Radioactive (rated a coveted “4.5-out-of-5 stars” by The Source). The gold-certified Love Story bowed at #3 on the Billboard 200 highlighted by platinum singles “Till It’s Gone” and “Best Friend” [feat. Eminem]. He maintained his momentum with Trial By Fire and Ghetto Cowboy, spawning the platinum-certified “You and Me.” He emerged as the rare artist versatile enough to deliver The Slumdon Bridge EP with Ed Sheeran and Psycho White EP with Travis Barker. A$AP Rocky, Big Boi, blink-182, Eminem, Juicy J, Korn, and Tech N9ne have sought him out for verses. His albums have welcomed Flea of Red Hot Chili Peppers, Wynonna Judd, Kid Rock, Killer Mike, Raekwon, and Diplo. Frequent collaborator Jelly Roll pledged his allegiance with Slumerican ink! Plus, Slumerican’s catalog expanded with releases by DJ Paul and Struggle Jennings. In 2022, he dropped his full-length rock LP, Sometimes Y, with multi-GRAMMY® Award-winning producer and artist Shooter Jennings. Yelawolf has built Slumerican into a worldwide merchandise empire and his Creek Water Whiskey into a nationally distributed spirits brand, performed on Jimmy Kimmel LIVE!, guested on MTV’s Ridiculousness, appeared in Peanut Butter Falcon, and toured with Deftones and more. However, he ups the ante in 2024 with more to come.