Koncept is Ready To “Put It On” with His Brand New Single and Video
- Andrew Kettle
- 7 minutes ago
- 1 min read
Following the triumphant energy of “The Greatest Bounce Back,” Koncept delivers “Put It On” — a bold, infectious anthem that showcases another side of his evolution.
The track packs a sharp punch of charisma, blending crisp production, tight lyricism, and a head-nodding rhythm that embodies confidence in its purest form.
The single feels like a soundtrack to self-assurance — a reminder to own your presence, step boldly into the spotlight, and embrace individuality without hesitation. Its groove-driven beat and commanding vocal delivery make it a standout anthem that lingers long after it ends.
Designed for movement, energy, and vibe, “Put It On” is as much about attitude as it is about music. It’s a track built for moments where confidence meets expression, whether on stage, in the streets, or in your own reflection.
“Put It On” is another glimpse into Koncept’s upcoming album — Flight, a project rooted in his upbringing, transformation, and evolution — showcasing the balance between personal growth and artistic fearlessness that drives his journey forward.
In the Music Video, shot in London, United Kingdom, Koncept takes you on a trip across the world, but somewhere that feels familiar to where he grew up in Queens, New York.
It's time to Put It On!
The new track is out now https://ffm.to/konceptputiton
Written & Produced by Koncept.
Additional bass by Chris Cosimano
Mixed & Mastered by Mark "Keitel Jr." Lowe
Koncept "Put It On" (Official Music Video)
Filmed & Styled by Jessica Romely
Edited by Koncept
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